Building a STANDOUT Agency

Building a STANDOUT Agency

The Evaluability Audit: land every claim you make on your agency website

A four-quadrant scorecard, the conversion formula, and a worked example - so you can fix your homepage in an hour.

Gareth Healey's avatar
Gareth Healey
Aug 14, 2026
∙ Paid

Earlier this week in my free post “The safe claim that makes your agency invisible”, I argued that the claims on your agency website are safe, and that safe is why nobody can see you. This is the tool to fix it.

It takes about an hour. You’ll need three things printed or open in front of you: your homepage, your capabilities deck, and your most recent pr…

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